How To Set Up A Web Page and Start Earning Money
Copyright ©2003 Steve Shaw
I deal with many complete novices and newcomers to the
internet who just need someone to outline in straight-
forward terms how they can start to make money online. This
article will show you five easy steps anyone can take to
set up a web page and start earning money.
Before you start though, just bear the following three
essential points in mind:
- It IS possible to make money online - this is not hype,
I've done it, so have countless others with completely
varying levels of ability and experience. You too can
therefore make money online.
- You won't become rich overnight (and don't believe
anyone who tells you otherwise) - instead give yourself at
least 12 months to start earning money and find your feet
online. It may take a lot shorter, it may take longer -
persistence is the key to business success.
- To make money, you need to spend a little too, albeit
wisely. If you're serious about developing a business
online, then treat it like a proper business - an
offline business would cost you much, much more.
So, with these points in mind, let's get on with setting
up that web page...
1. Get a Product
Find a product that gives you resell rights, but isn't sold
by absolutely everyone.
If possible, find one that gives you the web page and
graphics so you can get up and running as soon as possible.
For starters, try going to Google.com or some other
product-specific search engine such as http://cbgold.com and search for 'resell rights'.
Alternatively, a good site offering a wide selection of
software and ebooks you can resell is at
http://www.software-partnership.com. You just make one
modest initial payment for a lifetime of free access to
dozens of products you can resell.
2. Get a Web Site
Purchase a domain name and some web hosting - don't use a
free host or you'll immediately discourage the potential
purchaser.
One of the simplest places to 'go and get a web site' is
at http://godaddy.com, where you can purchase both a domain
name and web site hosting at the same time and for a good
price.
3. Build Your Sales Page
If the product you want to sell did not come with the web
site and graphics to help you sell it, then you're going to
have to build the sales page yourself.
Now I'm not going to be able to teach you HTML in the
space of a paragraph, but there are plenty of great
resources online available so go learn! Either that or make
use of a competent friend or relative, or if you can afford
it, hire the services of a web designer.
The most important part of any sales page is of course the
sales link, without which you won't sell a thing. The sales
link should link to a secure server page where visitors can
key in their credit card information and purchase from you.
The more complicated route is to apply for a merchant
account. The simplest option, and the one I recommend, is
to use ClickBank. You can find out more information and
sign up at http://www.clickbanktoolkit.com/selling - there's
just a small upfront fee and you can be up and running and
accepting payments on your web site within a couple of days
(compared to a few weeks if you go the merchant account
route).
4. Build Your Thank You Page
All you need to include on your thank you page is the
download link to enable customers to download what they
have purchased, and an email address so they can contact
you if they run into trouble.
If you're with ClickBank,
you'll also need to include another piece of information -
the full process is detailed at
http://www.clickbanktoolkit.com/selling.
5. Get Traffic!
Once your web site is up and running, and you've tested it
to your satisfaction, you're ready to roll. Now it's time
to attract targeted traffic to your web site.
But first do a bit of extra testing.
Set up an account with Overture.com or Google Adwords, and
pay for some targeted traffic to your web site using
suitable keywords.
Measure your sales against the number of
visitors you have received, and this will tell you your
sales conversion ratio.
If 1% or more of your visitors are
purchasing, you're doing okay - if it's any less, you need
to re-examine your sales page (or the keywords you are
targeting) and do some tweaking to improve this percentage.
This is however a big topic, so do as much research as you
can online.
Other effective traffic-pulling measures include writing
and submitting articles to ezines and directories, ezine
advertising, running your own ezine or newsletter, and so
on.
However, attracting traffic is a skill and takes some
time to develop, so just learn as much as you can, and be
persistent.
Finally, once you've got traffic coming to your site, ask
them to subscribe to a mailing list, and follow up with
them - otherwise you're throwing good traffic away.
Steve Shaw is the author of the Click Bank Toolkit, which
comes with at least two products you can immediately
resell, together with the full web site and graphics.
For more details about this instant internet business, and
information on how the toolkit can double your profits from
ClickBank, just go to http://clickbanktoolkit.com
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