Ola Friend!
Okay, I'll explain the Ola bit in a minute.
But first... last week pretty much went down the toilet. A fire led to a major telecoms outage, and many of my sites were offline for much of the week.
If you've ever had your sites go down for days, you'll know the frustration it causes.
As a result, the March newsletter never left the 'printers', and has since magically transformed into this April issue.
If you were one of many trying to get through to one of my sites during the extended downtime, please try again now - and of course I apologize for all the inconvenience caused.
I've also got a substantial email backlog to go through as a result, so if you've sent me something to which I haven't yet responded, please simply send it to me again, and I'll endeavour to get back to you as soon as possible. Thanks ;)
Ola, Espana
For the first two weeks in March I was holidaying in sunny Spain - well, very cold Spain for the first couple of days, but then it warmed up nicely.
A local Internet cafe helped me keep track of emails, though it's not fun sorting through thousands of Spam messages via webmail, which my own computer would normally keep mostly at bay (read the article on how you too can stop spam) - so if you sent me anything which I never responded to, please try again now, I'm sure I inadvertently missed the odd message.
My kids had a great time too - here's a quick pic of Ben and Sumiah swinging in the sun in their PJs. Yes, they may look cute in the photograph - but, believe me, both have lung power that can cause serious hearing difficulties if you get too close.
Oh, I'll just throw this one in too - have you ever seen a kid covered in quite so much chocolate cake?
RSS
Remember I mentioned RSS in my last newsletter as a possible solution to email marketing woes?
Stay tuned - RSS is gaining ground mainstream, and long term I believe it will prove to be even more effective than email marketing. It's not the same as email marketing, but it does offer many major advantages.
Confused? Don't be, it's Really Simple, Stupid. I'm putting together a full report on how you can use RSS for your web site and your business, that will put you at the cutting edge of this new technology.
Look back a few years at the pioneers of email marketing. This will effectively be your chance to be a pioneer of the new wave - RSS.
To Your Success,
Steve Shaw, "Technical eMarketer"
Publisher of essential systems and software for effective e-marketing, including
