YOUR INDEPENDENT TECHNICAL ADVISER
Hi, I’m
Steve Shaw.
and the business of SaaS
Technical decisions are business decisions. My experience spans both.
I’ve spent more than 20 years working across software development, SaaS operations, technical leadership and online marketing.
I’ve built, operated and marketed SaaS products serving international customers, led freelance and in-house development teams, and provided technical leadership and software development for established online businesses.
I’ve also advised non-technical business owners on technical decisions: helping them understand what’s being proposed, where the trade-offs lie and what the implications are for the business.
Onboarding, churn, customer acquisition, profitability and product–market fit belong in the same conversation as architecture, databases, testing and deployment. Understanding one side without the other leaves part of the decision unexplored.
Today, Takanomi’s advisory service gives founders access to that combined perspective. The work is independent advice and guidance—not a pitch to take over your development.
EXPERIENCE ACROSS BUSINESSES
Businesses I’ve worked with.
Some of the clients I’ve worked with during my career.
HOW I WORK
Understand the context.
Explain the trade-offs.
Keep your interests in view.
I aim to make the technical picture understandable and commercially relevant. That means asking questions, challenging assumptions constructively, recognising the limits of what we know and identifying when specialist investigation is needed.
You keep ownership of the decision. I help you make it with a clearer view of the options.